In our Winter 2006 issue, we conducted our second Reader Survey and the results were amazing. Below is the information that was obtained directly from the guests of The Ritz-Carlton.
Male: 43%
Female: 57%
Average Age: 46
Average Income: $293,064
Average Net Worth: $3.7 million
82% of readers think The Ritz-Carlton magazine is better than most other in-room publications
55% of readers have purchased a product or service or visited an advertiser's restaurant or store featured in the magazine
84% of readers frequent local upscale restaurants and shops when visiting a Ritz-Carlton hotel/resort
67% of readers have saved, torn out or shared an article in The Ritz-Carlton magazine with someone else
35% of readers have taken home The Ritz-Carlton magazine once they've read it
73% of readers have two or more people read their copy of The Ritz-Carlton magazine
66% of readers spend 20 to 60 minutes reading The Ritz-Carlton magazine
45% of readers have traveled more than 10 times in the past 12 months
22% of readers spend more than 10 nights per year at a Ritz-Carlton hotel/resort
The Ritz-Carlton magazine reader survey, 2006
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